Why Sane Difference?
Once-upon-a-time, somewhere at the 156th slide, and exactly at one line, Omkar Sane decided he had had enough. He looked around the conference room. Everyone was nodding along, just as lost as he was. At that moment, he decided to start Sane Difference with a single motto: always keep it simple.
What was the line? 'With meticulous brand stewardship, we cultivate a dynamic brand identity that resonates with our discerning target audience seamlessly converging authenticity and cutting-edge aesthetics forging an unparalleled emotional connection.'
A Culture of Keeping it Simple.
Culture Dictates Actions. We believe:
1. A presentation deck that requires more than 20 slides requires clearer thinking.
2. A meeting that lasts more than 30 minutes requires better agenda-setting.
3. A project that needs working on the weekend requires better planning of time during the week.
One Man. Many Brands.
Omkar Sane
Omkar Sane is the founder of Sane Difference. He is an alumnus of Sir J J Institute of Applied Art. He is a bestselling author of two books, he is an award-winning screenwriter with two films under his name. He has been a teacher at XIC for 14 years. He has built Storysurf - an antidote to social media, a place to read and reconnect with yourself.
Sane Difference exists because branding and communication is crowded with jargon, aphorisms and theories. We work to make things simpler by keeping things simple.
We work to make a sane difference (this is not a typo, we meant it to be lowercase).
Let's Chat
There are two kinds of people: one is the don, who builds a company. And another, the assassin, who gets the job done.
I am the latter.
If you are a writer, developer, designer, agency, client, confused, clear, focused, lost, write in to me.
Let's start something new.
