A business is what you do.
A brand is who you are.
A narrative is why it matters.
We don't start with how you want to look. We start with what you want to stand for.
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A narrative studio where before we talk about how you look, we need to know what you want to say.
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Every brief goes through three questions before a single pixel moves: What do you do? Who are you? Why does it matter?
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We partner with people who care deeply about what they do.
Remiges
Business
Remiges is a software services company. It builds scalable, secure and robust products.
Narrative:
Remiges are flight feathers. For a company taking new flight after 18 years, a visual identity resembling birds and showing symbiosis - between man and machine. Code and culture. Client and company.
Kindly
Business
A Y-combinator start-up, Kindly promotes sexual awareness and wellness amongst young Indians.
Narrative:
A language of intimacy was built using the negative spaces of the logo. Love finds its form in the spaces between letters, creating a subtle language of connection.
Ampersand
Business
A handcrafted speaker company where the founder himself makes every speaker.
Narrative:
When you listen to listen, sound goes from something you hear to a thing you see and feel. We turned that into an identity, a language, a naming system.
Brand Identity
A logo is a mark. Identity is everything around it — the type, the colour, the layout - it’s your brand.
Brand Narrative
What you do is already interesting. We craft the story that carries it.
Accelerate Indian Philanthropy
Business
A peer network set up by philanthropists, for philanthropists.
Narrative: A River
Wealth is the oogam. Philanthropy is the river.
AIP shapes the flow.
The Convergence Foundation
Business
Transform lives of all Indians through rapid and sustained economic growth and inclusive development.
Narrative: No problem is too big with the right tool
As Archimedes said, “give me a place to stand, and with a lever I will move the world.”
XKDR
Business
A research organisation that synthesises knowledge from different fields.
Narrative: Research is a pixel
Each piece of research is a pixel. Zoom in to see details; zoom out and the bigger picture comes into focus.
Cleartrip
Business
Cleartrip actualises a billion travel dreams stuck at the planning stage to reality.
Narrative: So, Where To?
A tagline that is all three: question, a probe, an invitation.
Flipkart
Business
An e-commerce company fulfilling billion wishes.
Narrative: Every Wish Fulfilled
Humanising e-commerce for the first time in 2013, Flipkart used a language designed to appeal to our human side.
Nature’s Basket
Business
A premium gourmet grocery chain in India, offering a curated selection of fine foods from around the world.
Narrative: Daily Food Delights
Taking Nature’s Basket from ‘World Food Store’ to building a new relationship with ‘Daily Food Delights.’
Brand Service Design
How a brand sounds, looks and behaves long after the campaign has stopped running.
Our Partners
