Where everyone who passes through leaves with more than they came with.

The Sane Difference We’ve Made

Sane Difference is an incubation, a nest, a shelter, whatever one wants to call it. It invests in youngsters who want to experiment more, they want to dabble more  and who enrich the industry as they grow. Apply. Join. Learn. Earn. Grow. Fly away.


She started her writing life in Sane Difference working on a social media account, swiftly learning emailers, headlines, websites and content. She moved on to the big bad world of advertising. Today, she is a Creative Lead at Bang in the Middle.

Shamoeeta Mukherjee


Saee graduated as a designer and then worked as a storywriter, copywriter and manager; learning the tricks of the trade and honing her craft. She flew away to the corporate side of life. Today, she is Sr. Manager, Copywriting, Cultfit, Bangalore.

Saee Kanade



Radhika had written so much on social media that she started believing she wasn’t a writer at all - and at Sane Difference, we changed that. She wrote stories, scripts, brand names, thought of formats, invented IPs. Not just that, she also managed projects and people, changing her worldview on the need to have awkward and honest conversations. 

Radhika Nath

Sania started off thinking she is a copywriter but turned out she was more of a content writer. She wanted to do try more things which she is doing at Sane Difference - from strategy to management to finance - all in a day's work. Today, she is at Saatchi.

Sania Usmani


Riya had been in a corporate job for over half a decade when she first met Sane Difference - as a client! Drawn to the creative world, she jumped ships and sides and exploded creatively  - thinking, writing, planning, strategizing, brainstorming, brand-building - all in a day’s work. Transforming her days and outlook, she took a bigger leap to become an entrepreneur and started her own content studio.

Riya Roy

Join the Clowder · Join the Clowder ·

Join the Clowder · Join the Clowder ·