Where everyone who passes through leaves with more than they came with.
Sane Difference is an incubation, a nest, a shelter, whatever one wants to call it. It invests in youngsters who want to experiment. Apply. Join. Learn. Earn. Grow. Fly away.
CURRENT CLOWDER
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CURRENT CLOWDER *
Omkar Sane
FOUNDER, CREATIVE DIRECTOR
Omkar Sane has been an author, screenwriter and writer before he turned entrepreneur. He runs two apps and to run those, he runs Sane Difference. Like the name, he hopes to create a Sane Difference through design, branding, storytelling and mentoring.
Aishwarya Khoche
DESIGN DIRECTOR
Different paths led Aishwarya to Sane Difference and today, as Design Head, she brings joy, whimsy and logic to her design. She is the intersection of mind and heart, the ideal balance between discipline and fun.
Nimisha Sonkar
PRINCIPAL DESIGNER
Nimisha has studied psychology and design which makes her design choices diverse and her thought process worth buying tickets to. A sensitive, sensible, sane designer rooted in emotions and logic, she is P. Designer at Sane Difference.
PAST LITTER
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PAST LITTER *
Riya Roy
CREATIVE DIRECTOR
Riya had been in a corporate job for over half a decade when she met Sane Difference - as a client! Soon, she jumped ships and sides and exploded creatively - thinking, writing, planning, strategising, brainstorming, brand-building - all in a day’s work. Transforming her days and outlook, she took a bigger leap to become an entrepreneur and started her own content studio.
Radhika Nath
COPYWRITER
Radhika had written so much on social media that she started believing she wasn’t a writer at all - and at Sane Difference, we changed that. She wrote stories, scripts, brand names, thought of formats, invented IPs. Not just that, she also managed projects and people, changing her worldview on the need to have awkward and honest conversations.
Sania Usmani
MANAGER
Sania started off thinking she is a copywriter but turned out she was more of a content writer. She wanted to do try more things, all of which she did - from strategy to management to finance. As she ran projects, she realised she does that best. Today, she works at Saatchi as a Manager.
Vaanya Bansal
EXPERIMENT
Vaanya met Omkar as a student and on a lark asked him if he could help her gain some experience and understanding of an industry she had no idea about. Through Sane Difference, she learned more than she can put in words, it prepared her for life ahead because of it. She started her career at Brand Movers in May 2026.
Saee Kanade
COPYWRITER
Saee graduated as a designer and then worked as a storywriter, copywriter and manager; learning the tricks of the trade and honing her craft. She flew away to the corporate side of life. Today, she is Sr. Copywriter, Cultfit, Bangalore.
Shamoeeta Mukherjee
COPYWRITER
She started her writing life in communication at Sane Difference working on a social media account, swiftly learning emailers, headlines, websites and content. She moved on to the big bad world of advertising. Today, she is a Creative Lead at Bang in the Middle, Gurgaon.