Sane Difference
/noun/
A forest, a creative ecosystem, a space for clarity, collaboration and conviction.
Example: “We thought we wanted to be on social, but they made us realize that we needed a newsletter. And thus, made a sane difference.”
We’re a Forest, not a Jungle
Once upon a time, somewhere on the 156th slide, Omkar looked around the conference room. Everyone was nodding along, just as lost as he was. The slide said: "With meticulous brand stewardship, we cultivate a dynamic brand identity that converges authenticity and cutting-edge aesthetics, forging an unparalleled emotional connection."
That day, he decided he was done with this jungle, he'd build a forest instead.
One that was deeper and collaborative. Where growth matters more than scale.
Where nothing is wasted, and nothing is more complicated than it needs to be.
By keeping things clear, natural, and simple.
It’s our job to know what the client needs, not the client’s.
A presentation deck with more than 20 slides needs clearer thinking.
A project that spills into the weekend needs better planning during the week.
Omkar Sane
Omkar Sane is the founder of Sane Difference. He is an alumnus of Sir J J Institute of Applied Art. He is a bestselling author of two books, he is an award-winning screenwriter with two films under his name. He has been a teacher at XIC for 16 years. He has built Storysurf - a playground for creativity, a place that believes if you are alive, you are creative.
Riya Roy
Riya Amit Roy is a writer, brand strategist, and community builder. She founded The Nook, a creative collective rooted in writing, reflection, and slow thinking. In the past, she was a Creative Director at WeUnlearn, an initiative that builds tools and content to help adolescents challenge bias and foster emotional resilience. Apart from that, she has led brand voice and content strategy for Wakefit, shaping its identity from the ground up. Her writing has been featured in The Wire, The Swaddle, Airplane Poetry Movement, and more.
We are...
Brothers. Sisters. Sons. Daughters.
Sunshine chasers. Long-lunch lovers.
Amateur badminton, piano, and ukulele players.
Meme forwarders. Nap promoters.
People who like each other and look out for each other,
Who take growth seriously: our own, and each other’s.
We are ordinary people into ordinary things,
trying to make a sane difference in the world we’re in.
It’s a lovely life. And we actually have time to live it.
Design and branding is just what we do. It’s not our purpose in life. We’re still looking for that.
Let's Chat
If you hiss, meow, roar, hoot, howl, gibber, or coo, hit us up, and let’s see what grows!
If you are a writer, developer, designer, agency, client, confused, clear, focused, lost, write in.
