Love begets Love
Building brand love is a marathon and not a sprint. In a world with shrinking attention spans, scrolling and swapping tabs, how do brands make people love them? By loving them first! Because, to get love, you give love. And you can do that with stories - humankind's most primordial form of communcation! In an age of screen, how about some good old touch-and-feel merchandise? Can merchandise be more than a logo printed on a bag or a diary? Could we make the brand something people can hold, touch, experience, post, keep, pin, share? Yes. By thinking inside a box.
A box can be whatever it wants to be
It’s an employee-joining kit, a culture-building guide, a rules-and-regulation manual. It could be a sales kit, a leadership introduction piece, a Diwali or even a Christmas gift. Each company has different things it wants to tell, and different people they want to tell it to.
Every tribe has its vibe.
Hi. Hiya. Ssup. Yo. Hey! - what is your voice, your style, your vibe? How do you want to say it? We’ll help you define it, we’ll help extend it. Our staff of writers shall craft your message in a tone and tenor that makes it both enjoyable and memorable.
Your Brand. Your Design. Your Box.
Every brand has its language, every company has its own visuals and colours and logos. Sane Difference uses existing brand guidelines and designs individual story cards in the brand’s language.
A box is a box when it's made.
It’s not enough to just design - it needs to be made a certain way with the quality the brand deserves. Production is the last mile that is also the most crucial, given that it’s the boxes people will take away. Sane Difference works with vendors across India to deliver what your brand deserves.
Sincere Merchandise is Brand Merchandise
Sane Difference merchandise is innovative and most importantly, stems from the core of branding. So, we do keychains, postcards, coasters or notepads, as long as it stems from the heart of the brand.
That's What They Said
