The Client

EMC — the Emerging Markets Conference

Three letters, no ornamentation, no explanatory subtitle. It carried the confidence of a conference that had been running for over a decade without needing to announce itself. The design challenge was to build a visual identity that earned the same economy.

THE BUSINESS

EMC covers presentations and discussions across economics, finance, political economy, law, public administration, and regulation in emerging markets — from household finance to state capability, from the mechanics of globalisation to the grand challenge of climate policy. Organised by XKDR Forum in collaboration with Vanderbilt Law School and held annually in Mumbai, the conference draws academic researchers, legal and financial practitioners, and policymakers from government and regulatory bodies. It is now in its seventeenth year.

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