The Client
EMC
The Emerging Markets Conference. Three letters, no ornamentation, no explanatory subtitle. It carried the confidence of a conference that had been running for over a decade without needing to announce itself. The design challenge was to build a visual identity that earned the same economy.
The Brief
The Brand
The brief arrived with the energy of a company that had outgrown its own skin: "Omkar, Merce is turning into Remiges. We are almost two decades old. We want to explore new geographies and shores, we want to take higher flight. Do something quickly, no?" The urgency was real.
Omkar Sane and Sane Difference started not with the feather but with the relationship. Merce had spent years moving from vendor to partner to collaborator — evolving from a company that executed briefs to one that shaped outcomes alongside its clients. Remiges was now entering something closer to a symbiotic relationship: growing what helps its clients grow, and growing in turn. The company was both the cause and the beneficiary of every engagement, just as the client was.
The mark translates this into form. The logo — a set of angled, interlocking shapes in blue, cyan, and magenta — suggests both upward movement and convergence. The forms are directional but interdependent, echoing the feather's structure: individual barbs that lock together to create a surface capable of flight. The colour palette breaks from the safe navy-and-grey register of most enterprise technology firms, signalling that Remiges intends to be recognised, not just respected.
The Brand World
The Website
The identity extends into a custom icon language developed for Remiges's core values — fairness, technical excellence, collaboration, ownership. Each icon is constructed from the same geometric primitives and colour palette as the logo: open arcs, angled forms, and interlocking shapes in blue, cyan, and magenta. The icons don't illustrate their concepts literally; they enact them through the same visual logic that governs the mark — parts combining, connecting, supporting each other.
The digital platform leads with purpose rather than capability — "Let's move the world forward." It organises Remiges's services, products, case studies, and engineering philosophy into a structure that lets a prospective client understand not just what the company does but how it thinks.